Immersy: Motion Identity
Immersy · 2023 · Motion Design
I was responsible for translating the existing visual identity into motion, developing a flexible motion branding system that included the animation language, logo animations and motion principles to ensure consistency across the brand's digital presence.
Immersy is an English school that offers home-based English classes, where teachers visit students individually or in groups. Beyond language learning, the brand encourages curiosity and essential skill development, fostering personal and intellectual growth.
Inspired by fluid movement and spring-like dynamics, the system was designed to communicate energy, playfulness and clarity while remaining adaptable across different applications. The result is a cohesive motion identity that reinforces Immersy's approachable personality and creates a consistent visual experience across touchpoints.
Teamate
Fulano - Lead Designer
Ciclano - Motion